Category Archives: Marketing

American Bill Money – ABM – Earn Extra Income From Home

American Bill Money will show you how to earn daily fast start bonuses along with monthly residual income with ABM


Call Gary and tell him I sent you! He is working from home just like I am! He is a pro!

#8979 Daniel Fischer Gary’s #: 1-914-347-2857

American Bill Money – YOU CAN Earn Extra Income From Home

American Bill Money – YOU CAN Earn Extra Income From Home

American Bill Money is perfect for an anyone! American Bill Money is everything you need. Plus, American Bill Money has excellent customer service.

American Bill Money

American Bill Money will show you how to earn daily fast start bonuses along with monthly residual income with ABM.

American Bill Money will show you how to earn daily fast start bonuses along with monthly residual income with ABM.

American Bill Money

American Bill Money – $75 Fast Start Commissions Paid Daily and Unlimited $25 per person monthly residual commissions for everyone within your three level organization is an extremely attractive offer for any adult American who is looking to earn additional income. Couple that with the fact that our marketing system practically does everything for you and it is no wonder that ABM will help many, many Americans benefit financially now and in the future.

Out of each customers $125 monthly purchase, American Bill Money pays out $75 in commissions every month, residually.

The first months purchase, the full $75 commission is paid immediately to the sponsor and is called a “Fast Start” Bonus. Each subsequent month if the sponsor is not a “Direct Deluxe”, he or she will be paid $25, Their sponsor will be paid $25 and their sponsor will be paid $25. First level commissions are paid weekly, Second & Third Level overrides are paid on the first of each month for the month prior. If the sponsor is a “Direct Deluxe”, he or she will receive the entire $75 every month. For those of you who personally refer 100 Deluxe Customers to ABM you’ll earn the title of “Direct Deluxe” from your 101st referral on, you’ll earn $75 not just the first month, but every month on all sales from your 101st on.

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Pre-Paid Option (introduced 2/20/2012) with American Bill Money

On anyone in your 3 levels that starts with or upgrades to the “Pre-Paid Option”, You will be Paid $300, and your Sponsor will be Paid $300, and his or her Sponsor will be Paid $300. If You are a “Direct Deluxe” You will earn $900 on all Personal Referrals from your 101st on that start with or upgrade to the “Pre-Paid Option”.

Here are three simple examples of the power of American Bill Money’s pay plan, these are examples only to demonstrate the earning potential, they are not to be implied as a guarantee of income. Actual Income will vary based on effort, time, and the marketing results of yourself and members of your organization.

If you and everyone in your group refer just 5 customers each, your monthly income potential would be $3,875 a month, that is $46,500 a year. Folks, If this pay plan stopped right here, it would be worth your involvement. That is a very realistic and accomplishable task promoting ABM on just part-time basis. $46,500 a year is more than most people in this country earn on a full-time job, so please, take this seriously.

If you and everyone in your group refer just 10 customers each, your monthly income potential would be $27,750 a month, that is $333,000 a year. You would be earning more than 97% of the people in this country. If this pay plan stopped here, it would be worth whatever it took for you to accomplish this level of income, but it doesn’t stop here.

If you and everyone in your group refers just 20 customers each, your monthly income potential would be, are you ready for this, $210,500 a month, that is over two and a half million dollars a year, now that’s incredible. You would in fact be a multi-millionaire. What else do you know of has that kind of potential?

American Bill Money

Keep in mind that not everyone will succeed in this opportunity, people will join and quit for various reasons. Some people will do a little, some people will do a lot, some people will do nothing. It’s not for everyone. But remember this, if you are looking for solid people, you have to be solid yourself, do as much as you can without hurting yourself or others and stay focused on success and don’t quit.

American Bill Money …Use UOIS to get more! (even call the teacher anytime!)
To Join UOIS FREE without the upgrade: JOIN UOIS FREE

American Bill Money … Make money online from home
Also check out: Make new money online; Extra money earnt for you and your family. You can earn some extra money on the internet. From $100, $1000 to $10000 you can start to earn more money faster online.

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Corporate Internet Marketing Strategy-Internet Marketing Not As New As Some Believe

There is a lot of attention being paid to the world of internet marketing, but it isn’t as new as some media outlets would like us to believe. Having a corporate internet marketing strategy is more important than ever, and not having one could be costing your business a lot of money. It’s easy to get confused with all of the information floating around on the topic, but let’s try to clear some of it up so you can take advantage of all the internet has to offer you and your business.

“Why are you in business?”

“To make money!”

That’s all there is to it, right. After all, you wouldn’t be in business if you weren’t planning on making money. While that would be one of the reasons you are business, it’s not actually what will make you money. Your customers don’t care about your desire to make money; if they did, they would just give you money without you giving them anything in return. That simply doesn’t happen in the real world.

Your corporate internet marketing strategy has to be based on what your customers want, not what you want. To be more specific, your strategy needs to highlight the benefits to your customer (what they want) so you can generate higher profits (what you want). Before you can give them what they want, you need to know who your ideal customers are and what it is that they really want.

The cool thing is that the internet is an ideal way to get your marketing message out there, and it can be done for a relatively low investment when compared to traditional advertising. Of course you should also include traditional media in your marketing campaigns, but be sure they complement your online marketing and vice-versa.

Internet marketing covers everything you do online that could be even remotely associated with your business. A comment on a message board, a blog post, an update to your personal Facebook page, anything, anywhere will all add to the public perception of you and your business. That doesn’t mean you should be afraid to have an online presence, but it does mean that you should carefully consider everything you say and do online.

There may have been a time when a business, any business, could gain a foothold in the market by simply having a website, but those days are long gone. However, if you don’t have a website and a full corporate internet marketing strategy then you are losing ground to your competition. Speaking of competition, it has changed, too. It used to be that you knew who your competition was and that they were of the same relative size as your business. Today, your competition could be a single person with little more than an internet connection.

It’s debatable whether there was ever time when you didn’t need an online strategy, but there is no doubt that you now need a corporate internet marketing strategy if you wish to have a successful business.

Daniel Fischer is the Owner of Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Info Cash ->

5 huge copywriting errors you are STILL making! And it’scosting you BIG!

By Dr. Jeffrey Lant

You’ve told me over and over again that you want to succeed at marketing, because you know that folks who do reap the greatest rewards in business. You also know that one key area of marketing — copywriting — must be mastered, and as soon as possible.

Copywriting, after all, is the ability to select and present the words that get people to stop, pay attention to what you’re saying and then buy. Master this, and you get the big bucks; fail to do so and you don’t.

This article reviews the 5 top copywriting errors. Stop making these today; start doing things the right way, the customer-centered way,and I guarantee you you’re going to be richer, faster. I know that’s what you want… so let’s get started turning you into the well-heeled marketer you want.

#1 Copywriting is about moving mammals.

Let’s be clear with each other. Copywriting is always about getting the people you are contacting to TAKE ACTION. Either you want these mammals to tell you they are interested in your proposition (providing you with the complete follow up details you require)… OR you want them to buy what you’re selling on the spot.

Often inexperienced copywriters add a third category: telling people what you’ve got, expecting that when the reader knows enough she’ll buy.


The objective is NEVER, EVER merely to tell your customer good stuff about your product. That’s a waste of time and money. As stated, and herewith emphasized, copywriting means selecting and presenting the right words that turn folks either into prospects… or buyers… It’s about selling, never just telling.

#2 Mastering just 4 words delivers copy that sells.

Top copywriters are well paid because they know the secret of getting people to stop what they’re doing… and focus on what you want . Just 4 words can deliver this absolutely crucial result: YOU GET BENEFIT NOW. Let’s look at each crucial word, the better to understand their importance.

YOU — There’s only 1 person who matters when you’re writing copy; that is the person you’re writing to motivate to act. You must ALWAYS know who that person is. There must be an exact fit between the copy you are writing and the person you are writing for. Yes, the fit must be snug as a glove.

GET — People respond and people buy to improve their circumstances. Thus all of marketing is predicated on motivating people to respond to be better off, in other words to “get” the desired benefit.

BENEFIT — To succeed in marketing and in writing copy that sells you MUST understand (and write down) every single benefit your product delivers. AND you must be specific about these benefits. The harder, sharper, clearer your benefits, the faster your customers will respond and in the greater numbers you desire.

NOW — There’s only one time period in marketing and copywriting… and that time frame is — NOW! Yesterday is history; tomorrow doesn’t exist. All there is, then, is NOW…the present, truly a gift to you!

#3 Make an offer… then make a better one.

As I write, the world is in the grip of economic doldrums which frighten customers and make them pause before taking action. Thus, uncertainties create caution; caution creates more caution… and more caution produces more uncertainties. What’s a good marketer to do in such a climate? Sit down and cry?

Certainly not. Make an offer… then improve the offer as often as it takes until you’ve got the offer that will put money in your pocket at once… and carry your business on until better times come.

The offer, the improved offer, the enhanced offer, does this IF you do it right. Here’s what you need to do…

* Keep thorough records of all your offers that worked. Update and use them again.

* Look for good offers constantly, including what your competitors are doing.

* When you find offers (and copy) that look good to you, clip and save them.

Finally, test offers, keep good records on how they worked… then improve the offer to get even better results.

ALL copywriters, all marketers, are in the testing business. That’s how we learn what works (and so use again) and what doesn’t (and so trash).

#4 Before you write a word, breathe deep and stretch.

You are about to start writing the best copy of your life, copy that will ring up response after response and sale after sale… because your skills, thanks to this article, have dramatically improved since the last time you were at this point.

Now, prepare yourself further for what you must do. Get up from your computer. Breathe deep…. stretch… put oxygen in your lungs and thereby assist your brain to prepare for the important work at hand.

Copywriting is an action game. It is all about energy! Motivating! Uplifting! Inspiring! And above all else helping people and improving their lives. This is a great responsibility, and you owe it to your customers to do it right. After all, you are improving their lives… as well as enhancing your own.

Makes sure your energy level is high. Remember, you are all about energy and energizing folks to MOOOOOOOVE and take action. This necessitates fuel. You cannot write high energy copy if your body and mind are hungry, unsatisfied and under fueled.

#5. Now start writing… always remembering that the most important part of writing is re-writing!

Open with your best offer. Make it clean, crisp, motivating, incredible!

Then follow with the benefits, in priority order (leading with the best one). Each benefit should be short, punchy, powerful, persuasive.

Then restate the offer… so you’re sure the prospect gets it. Remember, offers get people to respond who had no intention of doing so.

Follow with product features, always stressing what it can do and how easy it is.

Reprise your offer in two more places… as a post script and also on the envelope if you’re mailing.

Last point: evaluate what happened and why.

Copywriting, like life itself, is an ongoing business needing constant review, analysis, rethinking, improving. Thus, no copywriting you do is actually finished until you scrutinize what happened and why. You may not like doing this, but it is essential and no project is over until this is done. But when it is, it’s time to congratulate yourself. You now know more… and, if you’ve followed these directions, have done better. Keep up the good work… and congratulation: you’re a real copywriter, on the road to being an expert copywriter, with all the rewards. You deserve them!

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at, providing a wide range of online services for small and-home based businesses. Republished with author’s permission by Daniel Fischer Check out Info Cash ->

Coming Up With Catchy Advertising Slogans

I want to get this started off on the right foot, so there are no confusions or hurt feelings. I am a big fan of creativity. I think it?s so?unique. If you have that creative energy and use it, I tip my hat to you, for you make the world a better place to shuffle around in. Disclaimer finished, let?s get going.

Did you go to college? Did you major in advertising? Hahaha, really!? Did you party a lot? I bet you did. Did you enter school with the intention of majoring in advertising? I bet you didn?t. Oh you did? I bet you partied a lot in high school.

My point here isn?t that advertising isn?t a serious career that only a select few people can do well, because I think it is. But, that?s the problem, only a select few people can do it well. With that said, advertising is one of the most majored in fields in universities and the general field of advertising has come to permeate nearly every facet of our daily lives. This tells me that a lot of these graduates are getting hired to do what they studied. Which is funny to me, because advertising seems to be a major that everyone can at least pass. But, once they have the diploma they?re qualified. Or are they?

I found an automated advertising slogan machine online. It generates advertising slogans for whichever word you enter into the text box. I have to say I think that it did a pretty good job. But, can it do as good as actual studied experts in the field of advertising. To compare I found a few slogans that were ranked as some of the best slogans fromthe “old” days

Take a look and see if you can tell which slogans an educated advertiser that makes an excellent living off his/her razor sharp wit conceived and which one was made by the automatic generator.

? Lipsmackin’ Thirstquenchin’ Acetastin’ Motivatin’ Goodbuzzin’ Cooltalkin’ Highwalkin’ Fastlivin’ Evergivin’ Coolfizzin’ Perpendicular.
? Reach out and touch someone

? I Wish I Were a Fuscia Weiner.

? Don’t be vague.
Ask for Haig

? I Saw Strategy and I Thought of You.

? We try harder

? It’s Just For Me And My Range.

? You’ll wonder where the yellow went when you brush your teeth with Pepsodent

? Puts the Pickles in America

To be fair I want to reiterate that the actual corporate financed and okay?d slogans were chosen among a group recognized as the best of their respective years; whereas the auto-generated slogans were simply the first to pop out of the machine.

Again, I?m not bashing the profession or the professionals, but somehow I feel confident saying that a majority of the advertisers out there took on their most ambitious and creatively convincing efforts in their job interviews.

Daniel Fischer is the Owner of Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Consumer Wealth System ->

7 Online Marketing Tips For Beginners

Here are 7 online marketing tips for beginners. We all have to start somewhere and there is a learning curve for selling information and products on the internet. That is why I wanted to provide you with the best online marketing tips that I have developed.

1.) An online marketing tip that I would advise everyone to take is to take some time to learn a system. Almost every system can produce results. Don?t go from one system to the next. Take some time to learn one system.

2.) Take action! People get stuck with ?analysis paralysis.? Once you have settled on a system and learned the basics, don?t be afraid to take action. Get out there and do it. If you make mistakes, so be it. You will have setbacks, but don?t worry about it. Fail fast and fail forward.

3.) Learn to write sales copy. Perhaps the most important online marketing tip I can give you is to learn to write sales copy. There may come a time when you outsource this task to professional copywriters, but knowing the basics yourself will allow you to evaluate their work. Besides, you probably can?t afford to spend thousands of dollars right now on a professional, so learning to do it yourself is important.

4.) Learn to write articles quickly. One of the best ways to promote your products is to write articles like this one and submit them to directories. But, if it takes you 2 hours to write a single article, you will not be able to put out the quantity needed to make money online. One expert has a system down where he can write articles in just 7 minutes. While it will probably take you more than that at first, strive to write at least two an hour. They don?t have to pass your 10th grade English teacher?s muster, they just have to send people to your site.

5.) Consider Pay Per Click. PPC is the quickest way to deliver traffic to your website. However, if you don?t learn how to do it, you can lose your shirt. If you have a product that you want to start selling right away, PPC is the best avenue for you. But learn the ins and outs before you bid on high priced, high trafficked keywords.

6.) Create processes. You shouldn?t re-invent the wheel every time you create a new product or a new web site. Instead, have a specific system. Develop your own guide book to setting up a blog or promoting an ebook. Not only will this save you time in the long run, it will also help you make more money. This is one of those online marketing tips that so many marketers miss.

7.) Create value. Don?t think that internet marketing is all about taking your customer?s money. Don?t think of your customers as ?marks.? Develop relationships with them and provide value to them. It?s much harder to get an initial customer than have someone who trusts you buy from you again.

So, there are seven online marketing tips to get you going. Now, go get started!

Daniel Fischer is the Owner of Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Info Cash ->

A Marketing Strategy Will Get Them Caught In Your Web

Your goal as a business is the same as everyone else, whether big or small, to get new customers and keep the ones you already caught. You need to have a marketing strategy that will use the web to catch them and keep them. It can seem hard to get it put together but the great thing is once you have the right marketing design and strategy in place it will keep working for you and be easier to follow every time you implement it.

Research is going to be the key to developing a good marketing strategy. Finding out as much as you can about your clients, their tendencies on the web, where they look for information about your particular service is important. It is also important to know as much about their demographics as possible to custom tailor a marketing strategy to suit their needs and interests and capture their attention. Once you find out these things as well as every other bit of information that is pertinent to your industry find what ways are being used to attract them. What are your competitors doing? Is it working? How can it be improved. Also look at where they are doing their advertising and find ways to do it better in those locations, or if it would even be a good place to advertise in the first place.

There is no need to reinvent the wheel. A lot of the work has been done by others in your field to develop a marketing strategy trying to take advantage of the web. Build on their strengths, strengthen their weaknesses, and avoid the failures.

It is rare to find but there will be those around you who say that you are wasting your time, that you don’t have what it takes to market effectively on the web or that your strategy won’t be effective. Don’t listen to those voices, especially of you are one of those, doubting that you have what it takes to make it. The knowledge is out there for you to take advantage of that will show you how to get it done right.

There are plenty of people to outsource parts of your marketing campaign to, whether it is doing graphics work for you or doing research on your potential customers. There are those that can make your website optimized for search engines so that you are easier to find. There are so many resources available to you that can help make you a success that are actually affordable. Seek them out and find out how they can help you. There are those who can make websites for you at a very affordable rate and can help you get your web presence up and running.

The web is a great place to business and developing a marketing strategy that will bring you customers is easy and affordable. It will take some research and learning and a little bit of time but once you finally get the right marketing strategy in place the web will have your customers caught in no time.

Daniel Fischer is the Owner of Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Info Cash ->

The two secrets to power writing — reciting, rewriting.

by Dr. Jeffrey Lant

I’ve been a published writer and author for six decades now. I’ve got 18 books and thousands of articles under my belt. As a result people are constantly asking me the “secrets” of writing that resonates, captures readers and gets your message delivered. Alright, you’ve asked me quite enough… I’m ready to spill the beans…

Power writing Solution #1: Recite what you write.

When was the last time you needed to write something with real impact? Something that made your point, hammered it home, and did so in the most clear lucid way?

The correct answer is that the “last time” you did it was probably today, what with all the letters, advertisements, posters, reports, etc. you’ve got to write in your business.

Is this how you approached the task?

1) Bad attitude. You hate writing, or at least your’re doing a mighty good imitation of someone who does. Thus, you grumpily sit down at your computer, hold your nose, and resolve to race through this unwelcome task in record time.

2) The writing you produce under this “system” is just about as bad as bad writing can be. As a result it’s wordy, misspelled, redundant, diffuse… and that’;s just for openers.

3) Yuck! When you see what you’ve got, you gulp. It’s terrible, but fortunately not so terrible that other terrible writers and readers will ever notice. Declining standards shroud any number of problems…

Then take a good look in the mirror. Remember when you were young, idealistic in college, and that smarty-pants professor said you were either part of the problem… or part of the solution. Now you finally know what he meant: you can either keep producing the writing that has brought you so little fame and fortune… or you can apply Solution #1 to the problem.

To excite, recite.

When was the last time you wrote something, then read it aloud to yourself to see how it sounded and maybe to tweak it?

Answer? Well, let’s just put it this way, shall we? When was the last time you read anything you’d written aloud? Wasn’t it that time in Third Grade where you been forced by Mrs. Noroski, the personification of evil, to read a poem she coerced you to write in the first place? Thus, reciting takes its place just before having a root canal. And nothing’s going to change your mind, so there.

Methinks the lady (and the gent, too) doth protest too much.

Now hear this: you begged me for my secrets to power writing… and here’s one of the two most important. You’re just going to have move on, relegating that fiasco that constituted your one and only poetry reading to the recycle bin where it will surely find the oblivion which it so dearly merits.

The absolute necessity to read your prose… if you care that it gets read.

It’s time for brutal honesty. You write to be read, to influence, to motivate readers to take action. Reading aloud, reciting, helps you achieve this objective… and you’ll do it (stinker though it may be) because recitation means results… and improving results is what it takes to excel and prosper in our strenuous culture.

First, BIG relief item. There’s an audience of just one to these academy award winning performances: you! And unless you’re the culprit, no one need ever know that you do this whenever you want the best possible content and the best possible content presentation.

Here’s what needs to be in your kit for this project: a printer, marking pens, and a surface on which to spread this masterpiece in process. Now add gumption and you’re ready to go…

You’re looking for errors. Here are some places you’ll find them:

1) Line length. Good writers, that is to say persuasive writers know that less is more. Thus, the longer the sentence, the more likely the reader misses the point, and this will never do. If you find yourself taking another breath to get through the sentence in question, that sentence is too long. The optimum line length is 10-15 words, and you must cut sharply as a result… and so keep your readers.

2) Do the same severe pruning with your paragraphs. Short paragraphs are the best paragraphs; they should run from 6 to 8 lines.

3) Start as many sentences as possible with “you” (explicit or implicit). Whatever you write is written for just one person — the “you” who is your present reader. That person must have your complete and total focus, because if that “you” stops reading, it doesn’t matter what your message is, this all-important person isn’t going to do anything about it.

4) Use action verbs. Here’s the drill you want every reader to follow: your prose calls for action… your prose gets the reader to act. But this only happens when you take a machete to your passive verbs. They are torpid… impenetrable… movement killers. Just the way they should be and remain forever — that is if you want your prose cited in the “Guinness Book of Records” under the category “execrable”.

5) Make war on all purple passages. These you can easily spot when reading for, when uttering them you automatically start talking like the divine Sarah Bernhardt (1844-1923), which means in the sententious idiom of late 19th century France!

Your language should be clean, simple, efficient — you know, the way it isn’t now.

Solution # 2. Rewrite.

Wow, after scrutinizing your latest effusion per Solution #1, you’re surrounded by items that have been ruthlessly removed. What now? Simple; my next sure-fire writing insight, viz. that the most effective writers are the most conscientious rewriters. In other words, the ones who do not merely spew words on the page, but who do what’s necessary for maximum impact. This means you.

And so today, at first light, take your latest writing project and go out into the pristine dew of day to recite it. Sure your neighbors will deduce that you have finally gone mad… but the many new prospects and customers you’ll derive will leave them happy… leave you a paragon of prose… and richer.; oh, yes, a very great deal richer.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author’s permission by Daniel Fischer Check out e Master Classes ->

During economic doldrums, you do what you have to to bring in cash. Ask online jeweler Michael Bisceglia of Stauer. He gets it.

by Dr. Jeffrey Lant

Author’s program note. If your neighborhood is like mine, you’ve got more immediate problems than immediate solutions. You’re running a business and need more cash yesterday than is coming in today. You’ve got two choices: whine, complain, bemoan, and just roll over and die… or learn the essential lesson of how you get your business through difficult times by doing EVERYTHING you can to raise cash and keep your ship floating until better times roll in… as in due course they will.

To put you in the mood for the blunt message that follows, I’ve selected the unmatchable music and message of “Some People”; Mama Rose’s soaring, gritty, determined tune from the great musical “Gypsy” (1959). Turn up the music, which you can find at any search engine, and imbibe… ’cause this baby is going straight to your brain… and your resolution, commitment, and determination are about to surge! Meet Michael Bisceglia, a man with a solution.

Michael Bisceglia is a jeweler, specifically an online jeweler, and that means, in this fall of 2011, that he’s got problems. When a bearish economy blights the land, folks have other needs for their limited cash than buying bling… and this hurts Stauer… which hurts Michael. Now what?

Bisceglia has a survivor’s outlook… that today must be taken care of… if there is to be a better tomorrow. To get through today, Bisceglia is trying something that most people don’t know and wouldn’t do even if they could: trying an audacious strategy that needed to be bold… because Bisceglia’s business is bad… Here’s how it works:

He selects an attractive item from stock, like a $179 pearl necklace or a $249 amethyst necklace, and GIVES IT AWAY so long as the customer pays the $24.95 shipping costs.

That’s right, Bisceglia gives away a “thing of beauty is a joy forever”. He’s crazy, right? And what’s the catch? In fact, Bisceglia is crazy like a fox… and there is absolutely no catch. That’s because he is approaching business salvation and growth from a new direction. He looks upon these special promotions as a means of acquiring crucial new customers… and he KNOWS that fully 1/3 of them will buy from him in the future at full price… and thus swell his coffers.

Because he’s done this unbeatable offer before, he’s got a good idea of what his results will be and, thus, approaches the next promotion with serenity. But this most assuredly was not the case the first time he did this. He could conjecture… he could surmise… he could deduce… but he didn’t know. And that’s why Biscegia is a successful entrepreneur and survivor… because he knew when he was in trouble, brainstormed his options, did his homework, made his educated guess… and then went forward, even if he was privately sweating.

The first of his unprecedented promotions was a winner… and came to validate his audacity:

“In this economy, you have to be outrageous in your offers.” Amen.

“Everybody’s doin’ it, doin’ it.”

The last time this phrase made a public appearance, it was part of a “brand-new” dance called The Turkey Trot, back in 1900. Now they refer to the deep discounts which have come to characterize this year of grace, discounts retailers are giving; not, let’s remember, because they like to, but because they feel they must given the persistent rotten economy, a cocktail composed of stubborn high unemployment, stock market turmoil, and an overall fragile U.S. economy. And this… a recent Gallup poll found that eight of 10 Americans think the country is already deep in a second recession and are cutting back accordingly.

What’s more you can count on more of the same as the 2011 holiday sales season gets fully underway. This season is sure to see savage price-cutting by major retailers, eager to rack up profits, no matter how meager. There will be selected deep discount items to get you into stores… and bigger discounts once you get there.

And, of course, hanging over every discounted price and incentive there will be that shopper’s heaven, the ‘net with prices and deals designed to motivate even the most penny pinching. Whether you’re in the business of selling to folks online or off, what’s happening is about you. But are you conscious of these facts and the need to take the boldest of actions as early as possible? Here are some ideas that’ll help:

1) Make a point of collecting the offers people in your field are making. By paying attention to what others are doing (even if they’re holding their noses when doing it) you can begin the crucial maneuver of out positioning even the most savvy marketers.

2) Be aware, too, of the offers folks in any other field are offering. See if any of these offers can be transformed into motivation you can offer your customers. ALL marketers, in the name of satisfied customers of course, are Peeping Toms when it comes to scouting the best offers… then adapting them for immediate use, motivation — and profits.

3) Start a blog and run ads to your list every single day. Blogs work when you’ve got interesting content… because, then, you can piggy-back your offers without fear your customers will unsubscribe your list. The more interesting the content, the less likely an unsubscribe. And where do you find such copy? is one superb place.

4) Use a loss leader like Michael Bisceglia (though yours may not be as beautiful). Remember, most people believe we’re mired in a second recession (we’re not), but perception is reality… and so if this is a proven way of getting new customers, use it. Your objective is to get through the malaise to prosper on the other side. Far too many business people made the crucial mistake of trying to sustain profits at pre-recession levels, when that wasn’t possible or realistic… and they paid the price with an “out of business” poster on the door.

The good news: there is still profit out there!

Despite the challenging environment, revenue in November and December is expected to rise about 3 percent from those months last year. Such an increase — below last year’s 5.2 percent spike over 2009 — would be above the 2.6 percent average gain during the last 10 years…. but this is still money in your pocket… and more importantly, the opportunity to make more when the gloom rises and happy days are here again.

I know Michael Bisceglia of Stauer will be amongst that number; he’s proven his understanding and willingness to do EVERYTHING it takes to be tough, taut, and thoroughly prepared. Now what about you?

Have you already given up the ghost; thrown in the towel; brainstorming how you can live on Social Security and prune your lifestyle accordingly? If you’ve fitted out your coffin, all that’s left is to get in.

But that’s not really what you want, is it? It was certainly not what Mamma Rose wanted. When her father wouldn’t give her a few bucks, she took the solid gold award he had been given for a lifetime of service on the railroad and pawned it… She was determined to do what was necessary. Are you?

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books.

What do you think? We invite your comments below. Republished with author’s permission by Daniel Fischer

Master blog article writer tells you exactly how to write articles that get read and responded to.

By Dr. Jeffrey Lant

It is a pleasure to have this opportunity to spend some time with you and provide the detailed step-by-step information you must have to get the attention of the people on your list and get them to respond — and rain well deserved compliments on you and your notable blog work.

Let’s dig right in; there’s lots of ground to cover.

1) The purpose of blog articles.

Know much about space travel? Here’s a crucial part that astronauts pay a lot of attention to: the heat shields that protect a space capsule returning to earth. Without these shields the capsule and the passengers within would be fried. The same thing happens when you mail ad copy and nothing but ad copy to your lists. Recipients will get plenty angry plenty fast. They want more from you than just ads, and if they don’t get it, the unsubscribe link is near at hand.

Blog copy is essential because it keeps subscribers on your list by giving them a good reason for staying on your list. In short, like those heat shields, this copy protects the list and keeps it whole, growing, profitable.

2) Don’t publish random articles.

Give your articles increased weight and importance by creating them as part of an ongoing series. When you write good copy, copy of substance and value, people not only want to read it… but they want more, lots more, from you, a person whose articles and opinion they come to respect.

3) Number each article and announce that number along with each article.

As I write (August 6, 2011), this is my 312 article in the series. You want people to know that, not least because they will want to find and profit from the other articles in the series, all the other articles. Furthermore, as your list of articles grows, so will your reputation and perceived standing. In short, you will be an authority, a commentator of renown and repute.

4) Write your blog articles to a certain length, and stick to it.

My daily blog articles (which I produce free for blog owners worldwide) are all approximately 1500 words in length. That is three single-spaced pages. This length gives you ample space to develop an article on any given theme. It is also a convenient length for readers, not too long or demanding; crucial features in our time-pressed days. Once you have developed your format, you will soon start thinking in terms of your available space and will find it easier and easier the more you write to conceive and write articles of that length.

5) Always search for and brainstorm new article subjects.

I am on a dizzing blog article creation pace: one 1,500 word blog article per day. This is a challenging schedule for even the most experienced writers. That means I need 365 article subjects per year, challenging indeed. But even if you decide to write just one blog article per week, you’ll need 52 subjects to write about, nothing to take for granted.

When you write blog articles, you are always and forever in the business of finding hot new article subjects. To start, get the major metropolitan newspaper from your area; (for me that’s The Boston Globe)… and a pair of scissors. Now sit down and review this newspaper with a new eye; an eye that’s seeking interesting, timely, readers-will-love-this subjects.

Make time to cut these articles from the publication. Don’t fall behind with this crucial task. In my case, I review and cut out three times a week, more if at all possible.

Keep a good pair of sharp scissors at hand. Look at each article in each edition to see whether an article on that theme or subject would fit your blog. If so, cut at once and make sure to date everything you cut out. That’s a must.

Then deposit what you’ve found in a large drawer… this is the article subject compost heap and it is essential. In it you will find subjects you will surely want to write about… and subjects you’re watching, to write about at some future date. Cut liberally; you can be sure one day you will have no subject readily at hand. Having all these ideas will then pirove very useful indeed.

6) Select the next subject you’ll write about, gather the information you need to do so.

The creation of articles of substance, articles that draw continual kudos from your readers, is a direct result of knowing where to look for the information you need. The better you become at this necessary task, the better articles you will produce and the faster your reputation grows, too.

Start by doing a search at any search engine (I prefer Google) to see what information is available. Where you are writing an article about a breaking news item, don’t just check the available information, also pay close attention to the time the most recent material was posted (e.g. “7 hours ago”). This is essential for keeping what you write ahead of the news cycle. For timely articles, this skill is required.

Then visit the Wikipedia. The Wikipedia is one of the most ingenious and necessary tools ever invented. There isn’t a day that goes by that I don’t use it, finding and printing the invaluable information I absolutely must have do my work… one aspect of which is studding my articles with the facts therein so amply provided. This source is crucial.

You will also need to visit the websites of article providers such as Associated Press, Reuter’s, Bloomberg, etc. They are a terrific source of article subjects and timely data.

7) Brainstorm articles.

You and your lifetime of education and experience are also valuable sources for articles. Keep a pad at the ready, or an Internet file, where ALL possible article subjects can be listed. Never, ever rely on forgetful memory for such subjects. Write them down at once.

8) Set a precise date for finishing all articles.

I write and blog my articles daily. I have a precise time of the day when the deadline for the next article MUST be met: 8 a.m. Eastern time. To do this I find all the data I’l need the day before and review it before bed time. Then I am awake and drafting, editing, then finalizing the day’s article by 3 a.m. Eastern time; that is not a misprint! I have found the silent hours of the (usually) uninterrupted night the very best time to write, not least because I am wide awake and full of beans at that time. You’ll find the schedule most suitable for you; set it, adhere to it religiously. You will find if you do that your brain and body will be willing to work at that time, and that is a great benefit.

9) Keep individual files for every article you write.

These files should contain all the printed information sources for this subject as well as all your notes and each draft. Everything pertaining to this article (including the compliments readers email you) must be kept, not least because you may very well decide to write follow-up and related articles for which current data will be most helpful.

Last words.

Blogging is the future of the Internet; that is absolutely clear. And for blogging to work, and your list to be protected, superior blog copy is a must. Now you know how to produce it.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, providing a wide range of online services for small and-home based businesses. Dr. Lant is the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer Check out Info Cash ->

The art of creating blogs that get results right from Day One!

by Dr. Jeffrey Lant

Blogs are in! Blogs are omnipresent! Blogs are the future of the ‘net!

All true but what is a blog… and how do you profit from it?

Purists may offer a different definition (purists usually do)… but to me, the complete capitalist, a blog is and always will be about one thing: making money. Every day. All the time.

Let me say this another way because for far too many people blogs are an unbridled (and correspondingly horrifying) excess of vanity, self-gratification, arrogance, not to mention an avalanche of incredibly boring stuff and Things You Don’t Want To Know. Yes, too many smart people use them as a cheap form of venting and therapy.

But (my recommendations in hand) you won’t. You’ll stay forever focused on the main chance: using your blog to generate prospect leads… and make money. Now… dig in. I am about to deliver an embarrass du choix for big blog bucks.

Train your readers to be responsive.

If you intend to use your blog to make money, you must train your readers to be responsive. Otherwise, you will dramatically curtail and limit your responses (and blog profits)… which is the exact opposite of what you want.

The Internet is, at its best, the best interactive tool in the galaxy. But what if readers don’t understand that? Why, then, mon frere, you must remind them of their duty… you must remind them that yours is a fully interactive endeavor and that the responsibility of EVERY reader is — to respond. Ensuring this result is your #1 objective.

A blog is NOT a standard newspaper or magazine… as readers must be told and trained to use.

Consider the case of your morning newspaper. It is packed with articles. How many do you respond to? Silly question, right? Periodical readers, except on the occasions they have a bee in their bonnets and write a Letter to the Editor, never respond to articles. They just read ’em.

But a blog is essentially different. You want to bring articles and information of interest and importance to your readers; you want them to respond. In other words, blog content should trigger a continuing stream of reader commentary… and help build knowledge about these readers as well as build the relationships that deliver business effortlessly.

Establish a confidential tone from the get-go

Your readers (whether they ever say so or not) will read your blog (as opposed to a million others) because you give them interesting copy that the rest of the world cannot deliver. It’s not just that Enquiring Minds Want To Know: it’s that these minds want to know things they cannot easily get anywhere else.

Thus your tone is everything: let the reader know that yours is a fresh, new, entirely compelling voice. The more you let them know that yours is an “insider” place, a locale of smart commentary delivered with wit, insight, good humor and progressive outlook, the better.

Always use the second person — YOU! — in your blog content.

Blogs are the most person-centered of media. Thus, you must always speak to your readers in the second person, that is with an explicit or implied “you” (the blog reader). This will immediately establish the right tone… and the right focus. Your readers must understand that you are writing to them, for them.

Whenever possible, too, use your blog as a means to speak to individual readers BY NAME, just like Ann Landers, the famous “gossip” columnist used to do, with such devices as “Special for Lola Mae in Seattle.” You should regard each issue as incomplete that does not address some pertinent, personal comment to at least one reader by name.

Share (select) personal data and reflections about yourself.

Remember, blogs are, by definition, personal. That means you should share (some) personal information with your readers; asking them to share (some) personal data with you.

This policy, while establishing stronger and more enduring links with your readers, also has in it the seeds of embarrassment,discomfort, even disaster. Reason? It’s easy to put things in your blog about yourself which are too personal, too intimate. And by the same token, your readers might share such things with you, for publication.

Actung! Cuidado! Beware! Think long and hard before you publish. Once you hit the send key, your thought and candid revelation belong to the world.

Ask especially for reader comment on all articles you publish.

The articles you publish in your blog may be, of course, on any subject you regard as significant. But blogs by business people should be about how to run such a business with such-and-such products for maximum profit. In other words, if you’re selling automobiles… blog articles (“content”) should be germaine to this topic, above all.

As you publish such articles, ask readers to comment. As comments come in be sure to use (and then later reuse) them. What people say in reference to your blog content is worthy of publication… and your comment.

Make sure that you request responding readers to include complete name, business name (where appropriate), email address, and phone. Remember, reader comments are not so much about the substance of the comment, as they are about getting the reader to respond, tell you what interests her, and provide complete follow-up details. This is absolutely essential.

Follow up blog comments and responses at once.

What more business? Following these steps ensures you will get a steady stream of the best prospect leads in the world… from people who already “know” you (or at least think they do), are interested in what you offer, and have provided you with complete follow-up details.

Thus, pick up the phone and call readers (now prospects) who respond to you… unless, of course, you have been the smartest cookie, given them your phone, and advised them to CALL you.

The telephone, you see, is essential for making your blog profitable for you. You must say and constantly reiterate the need to call you, as Jeanette McDonald sang, “I am calling you……………. will you answer true…….? Get the picture?

Last words

Face it. Blogs are here to stay. People love ’em. Thus, the real question is: will you do the necessary to ensure that the time and money you invest in your blog pays off? To ensure that it does, implement these recommendations ASP… if not sooner. Then blog your way to profits that increase as fast as your list.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Republished with author’s permission by Daniel Fischer Check out Info Cash ->