Monthly Archives: December 2010

5 Things You Should Do When Your Customer Buys (if you want more business in the future!)

by Dr. Jeffrey Lant

You SAY you want more business and the money that comes thereby. But unless you do these 5 things, you’re just whistling “Dixie”.

1) Smile & Say Thank You

Do a little survey. For the next few days, take a look at how you’re treated in the various stores you patronize.

When you buy do you get a radiant smile from the check-out clerk and a warm thank-you? Or is the action meagre and perfunctory; or even absent altogether?

The warmth of the thank you, the brilliance of the smile are indicators of just how much you value this customer and desire his business.

P.S. Whenever possible, use the customer’s name. “Thanks so much for your business, Mrs. Smythe. We do it appreciate it you know!”

And be SURE to make eye contact. This is essential.

2) Hand the customer a bonus coupon.

ALL businesses live or die by repeat customer business. That’s why you need to give each customer a bonus coupon,

First, make the bonus a valuable one, nothing cheap and insubstantial for your vital customers, please.

Second, make sure the bonus coupon has an expiration date. Remember, offers work because they are meaningful in value… and because they expire.

Third, hand this valuable gift to the customer and deliver with a smile!

3) Offer to carry the customer’s purchase to her car.

Want to make an especially good impression… the kind the customer will convey to her social circle?

Then carry her purchase to her car!

This courtesy may not always be possible; you may be the only one in the store, for instance. Very well. But don’t throw the baby out with the bath water. If you cannot always offer this special courtesy, do not for that reason never offer it.

And, remember, in offering this special benefit, don’t stint on the accompanying smile… or customer’s name.

4) E-mail the customer a thank you and bonus offer.

What should be awaiting your valuable customer when he gets home? A terrific bonus offer e-mailed at once!

Speed here is everything. That offer should be e-mailed right away. The speed with which you send this bonus offer will be a clear indication to the customer of how much you value her business.

You’re able to achieve this result if and only if you have created one or (even better) more offers before you need them!

It goes without saying that you must have the customer’s e-mail address. You do request it from every customer, don’t you? Semper paratus is not just a motto for Boy Scouts.

5) If your product runs out, make sure to e-mail the customer when you’ve estimated he will need more. THAT is your moment to appear supremely customer-centered… and put more money in your pocket, too.

Say the average customer uses up this product in 60 days.

E-mail a bonus offer 30 days before renewal is necessary… then 15 days… and 7 days. Make SURE you include a special offer with every e-mail and make sure this offer has a clear expiration date: like 5 days from e-mailing.

Last Words

As every smart business person knows, your success (and comfort) derive mainly from one source: your customers. Right now you SAY this… but you may not run your business properly to derive maximum profit from customers. This article should help. Read it! Print it! Live it! You will start seeing the pay-off at once!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Info Cash -> http://khdfshops.cpc100.hop.clickbank.net

Five Things You Don’t Know About Closing Sales Which Are Eviscerating Your Profits

by Dr. Jeffrey Lant

It isn’t just that most people are lousy at sales… far more shocking is the fact that most SALES PEOPLE are lousy at sales.

If you’re one of them, this article is for YOU!

The plain fact of the matter is that the overwhelming majority of sales people rely on their charm, gift of gab, and ability to “wing it” to make sales… instead of being prepared to make sale after sale. STOP IT! Following these sensible steps means more money:

1) Closing sales is not a matter of motivation or pressure. Instead, it’s a question of having the right information readily at hand, so you can answer customer questions quickly, easily, thoroughly.

Thus, consider what you have readily available when you are talking to a customer.

2) Do you have (readily available, mind) a sheet of “you gets”, that is a list of PRECISELY what your customer gets when using your product/service?

Dollars to doughnuts, neither you nor any member of your business has sat down and written out the features of what you’re selling; then converted each and every feature into a benefit that the customer gets. Treat each and every benefit like scoops on an ice-cream cone; the higher you stack ’em, the more enticing to the customer!

3) Do you have a sheet of offers?

Products do not sell themselves; a sales person bragging “Our product sells itself” is wrong, naive or both. What sells products is offers; the better the offer the faster the sale.

Thus, have you got a sheet of offers; “add-ons” you can use to motivate immediate customer action? This list should make it very clear just what the customer gets for fast action. AND when the customer must act, for ALL offers must be limited by time, quantity, etc.

4) Do you have a sheet of results testimonials?

People what to be assured and re-assured about what they will get when using your product. Here’s where “results” testimonials come in. These not only provide a happy customer’s experience in using your product (“I loved it”), but the specific results that customer achieved. The greater the specificity and the benefits, the better and more effective the testimonial.

Note: whenever possible ALL testimonials must include full customer and such relevant details as title, location, etc. In short, testimonials must be detailed and complete to be completely credible.

5) A page of objection responses and rebuttals

Face it, not every customer will leap for joy upon hearing of what you are selling. That’s why you must be prepared for the nay-sayers, the procrastinators, the cautious, and the merely foolish. For these folks, a list of every possible objection and your strongest response is required.

Commmon objections include:

“I must ask my spouse.”

“I’m on vacation for the next 2 weeks.”

“I have to check you out.”

“I don’t have the money.”

Now hear this: there isn’t an objection under the sun which cannot be effectively answered, only not by “winging it.” EVERY successful sales person knows that preparation here is mandatory; the rebuttals may seem spontaneous… but they must ALWAYS be rehearsed. Brainstorm all objections; then work on the responses. As new objections surface, add them to your list… and, again, perfect the perfect, objection- demolishing response.

Last Words

The key to sales success is NEVER a “wing and a prayer.” It is ALWAYS a matter of total, complete, deliberate effort. Such effort can turn a mediocre sales person into a stellar performer. That, of course, is precisely what your goal must be, and now you know how to achieve it!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Info Cash -> http://khdfshops.cpc100.hop.clickbank.net

2010 U.S. Census, Republicans savor the population trends, as Democrats digest and despair.

by Dr. Jeffrey Lant

Imagine the scene on December 21, 2010

Officials of both major political parties waited impatiently as the minutes ticked far too slowly for Republicans and Democrats alike. They were awaiting the delivery of the pivotal report of the Census Bureau. Released every 10 years, this report contains crucial population information that determines just what percentage of federal funds for every project the states get… the number of representatives for each state in the federal House of Representatives… and the number of electoral votes each state casts for president.

The stakes for politicians and their parties couldn’t be higher, and one sensed the tension as they waited. There was palpable anxiety and sweaty palms in both party headquarters… for no one in the nation understood better than these Tadpoles and Tapers what was happening and what it would mean — positive and negative — for them.

Within minutes of report arrival, these expert crystal ball readers had hard numbers to work with. The broad outlines of the game ahead began to emerge as these practiced number crunchers commenced work at the core of America’s political establishment, work vital to every politician, little noticed or understood by the average (woefully uninformed) citizen.

The game begins

The Census Bureau’s numbers, as stated above, determine how many seats each state is entitled to in the national House of Representatives.

In the current report, two states are big winners and two states are big losers. Texas, now at the pinnacle of its steadily expanding power, gains 4 seats; Florida’s sun- drenched growth also continues apace, now entitled to 2 more seats.

On the flip side, both New York and Ohio lose two seats each.

6 states — South Carolina, Georgia, Arizona, Utah, Nevada, and Washington state add 1 representative each.

8 states — Massachusetts, Pennsylvania, New Jersey, Michigan, Iowa, Illinois, Missouri, and Louisiana, lose 1 representative each.

The theory, the reality

Once state politicians know the task (in Texas’ case to add 4 seats), the game becomes acutely, unabashedly political, often ending in bare knuckle brawling. Remember, the stakes could not be higher.

In theory, per order and guidance of the U.S. Supreme Court, districts are to be drawn up with equity and equality solely in mind. The word “fairness” is much employed.

In reality, while giving judicious lip service to the justices directives, politicians immediately set to work with a will, determined to deliver the most seats (and benefits) to themselves while happily dishing their opponents. After all, to the victors belong the spoils, whatever the Supreme Court may think, (though this sentiment is never uttered publicly.)

This is a great American game and tradition, with every politician involved saying one thing openly and quite another behind closed doors. To watch this is to understand how politicians really think and work. It is the best and most useful civics lesson of all.

“All politics is local.”

This famous phrase was uttered by the late Representative Thomas O’Neill (D-Massachusetts), sometime Speaker of the House of Representatives. He knew whereof he spoke, and no where is this more true than in the matter of implementing the district changes necessitated by the U.S. census. Let’s look at just one of the affected states, Massachusetts.

Massachusetts, father of (more) presidential candidates and (occasional) presidents, will lose yet another seat. 100 years ago this Commonwealth had 16 House seats. As a result of this census, the number will drop to 9. Since all Congresspersons from this state are Democrats, this most likely means a permanent reduction of one in potential Democratic seats and a rise of 1 in potential Republican seats.

This is of the utmost importance, because the census data make clear that the states losing seats are overwhelmingly Democratic… while the states gaining seats are comfortably Republican. Thus these changes, helped along by more GOP governors and state legislators from the massive Republican victory of November, 2010, move appreciably towards the Republican objective of a permanent, structurally based majority with nothing the Democrats can do about it. This is what the census numbers suggest and why Republicans are so jubilant as they read them. They see, with reason, a nation happily and permanently Republican, the only exceptions being those interregna brought about by GOP embarrassments, missteps and goofs… all of which are theirs from time to time.

Viva Hispanics

However, to (potentially) confound GOP exuberance and (potentially) save the Democrats’ bacon there are the Hispanics, America’s fastest-growing ethnic group. As all the political types know, these hold the key to American politics. Thus both parties are engaged in strenuous outreach to Hispanics, outreach which will inevitably be increased to match its importance and historic consequences.

Here the Democrats currently lead but not overwhelmingly so. Republicans, already popular with Cuban-Americans, have every chance to improve their standing with other crucial Hispanic constituencies. And they will do so, in my humble opinion, by becoming the first major party to put an Hispanic on the ticket, as vice president. You read it here first. Viva!

And what of once golden California, the dream of determined pioneers

No report on the 2010 census would be complete without a few words, but only a few, on the once golden state of California. For the first time in decades, California gains no seat, thus indicating that the great days of growth are gone forever. The golden gate has shifted Florida and Texas way, and they are glad to seize the palm — and crow. Perhaps it is fitting that the census report arrived in the midst of torrential, constant, unused to (much complained about) California rains, as if the very gods above wept for the end to a great American dream, obliterating its proverbial sunshine.

And so the census has arrived.

Let the (inevitable) games begin… with fervor,craft, masterful lies and dissemblings, hard work and deceit. It will all be most amusing, this set piece of American politics and democracy. I can’t wait to see how this cookie crumbles.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Painless Traffic -> http://www.SuccessClicks.com/?rd=kd3QunmX

‘Suffer the little children.’ How the Vatican’s good old boys protected Ireland’s most notorious pedophile priest, Father Tony Walsh.

by Dr. Jeffrey Lant

We have been accustomed for years now to the steady drip, drip, drip of stories of pedophile priests — known, protected, unrelenting, sickening. The drill goes something like this:

First, the abuse.

Then the denial.

Then the acknowledgement.

Then the settlement.

Then the cash payments.

Then the (ordinarily too weak) promises of new oversight and reform.

Surely, there could be nothing new under this cloud.

Think again…. for now you will meet (then Father) Tony Walsh… a priest with a penchant for impersonating Elvis… and a rapacious sexual appetite rivaling Don Giovanni. But this is not so much a story about Tony Walsh as it is the tale of how the Vatican, knowing much and fearing more, winked for nearly 20 years at a man known to many as Ireland’s most predatory pedophile priest. This is the Rosetta Stone of pedophile priest stories… for understanding this, reveals all.

The joy boy of Ballyfermot

Ballyfermot is part of Dublin. It is grim, poor, but fertile for those seeking the very young and winsome, for they are omnipresent and without voice or influence, the choicest morsels, available, helpless.

These were tailor-made for Father Tony Walsh. As such, he lost no time making good use of them when he took up this parish in 1978. He molested his first boy there just two days after he started. It was simple and oh so easy. He knew he was on to a very good thing.

Father Tony honed his approach and his solicitation skills. He toured as Elvis in a traveling Catholic song-and-dance production. He ran the Boy Scouts (de rigueur for pedophile priests) and brought boys to the Dublin seminary, Clonliffe College. Through such means, an embarrass du choix, he kept a steady flow of what he desired while keeping up appearances so that those who would not see would have no grounds for suspicion. It was all very well organized, cynical, loathsome.

Bit by bit, the story of Father Tony seeped out. Ballyfermot was rife with noisome rumors. So much incessant seduction spurred an avalanche of saucy tales, which lost nothing in the telling, not least because they were true.

This went on for 19 years, between 1975-2004 by which time the matter was widely known, conspicuous, flagrant. Yet Father Tony continued to work his cynical magic with the boys of Ballyfermot. He had a system that worked, and he enjoyed it accordingly while his superiors discussed, dithered, procrastinated… then postponed, delayed, and discussed some more. It was the Catholic version of Dickens’ Circumlocution Office… and, of course, was perfectly created for Father Tony Walsh. He was one of the boys, he was inside the charmed circle… he had protection, tolerance, cover, right up to and including his eminence Cardinal Desmond Connell, Archbishop of Dublin, Primate of All Ireland.

What did his eminence do?

Over time, stories like those of Father Tony and his ilk became general knowledge; so general that even the Primate of All Ireland was forced to pay attention. But he moved too little too late so that reformers, despairing of Church-lead reform, turned to the Irish government instead. The findings of the state-ordered investigation shocked the nation and raised profound questions about how so much abuse could have occurred with so little and so ineffective response.

Item: Church officials knew of widespread abuse.

Item: Church officials shielded the perpetrators and ensured that abuse cases be treated internally, which meant they were not treated at all.

Item: No abuse cases or sexual crimes were reported by the Church until the mid-1990’s. Not a single one.

And what of blissful Father Tony Walsh?

Investigators focused their attention on 46 priestly abuse cases occurring between 1975-2004. Of these cases, all heinous, the most flagrant of all was Father Tony Walsh, who in his Elvis impersonations gave a whole new meaning to “Love Me Tender…”

He was, the investigators concluded, “probably the most notorious child sexual abuser” of all… a man who knew the system well, knew that he was shielded from repercussions, and took full advantage of his superiors’ penchant for shuffling, disregarding, and willingness to tolerate any abuse, no matter how young the victim or revolting the act. The man, the abuser, was a priest, elect of God, and that was enough. It was a passport to mayhem.

But the luck of Father Tony Walsh was even now not exhausted. In the report of the state-ordered investigation the chapter on Father Tony was excluded. Why? Because his criminal case was then before the courts and his rights must be protected. Indeed.

However, at long last, the case of Father Tony was heard in all its lurid, sordid, riveting detail. The nation watched, angry, sorrowful, wondering how so many could have done so wrong for so long. How parents and teachers, how priests and cardinals could have known so much and done so little… creating the fetid environment in which Father Tony et al had flourished. How could this have happened in Ireland, to all its good people? How?

Tony Walsh, no longer a priest, was convicted and convicted yet again. First he was convicted of a May, 1994 assault on a boy in a pub restroom following the funeral of the boy’s grandfather. Then, later, he was convicted of sexually assaulting several more boys, receiving a further 10-year sentence.

In its wisdom the court saw fit to reduce this sentence, giving Tony Walsh instead a term of just 6 years. Just six years, after a lifetime of abuse and assault.

And what of the victims, all young, all innocent susceptibility? Who is to reduce their term by 40 percent, or by any number? Who can eradicate Father Tony Walsh from their minds and lives by even a moment? Who will be there for them when devastating memories surface and terrorize in depth of night? For they who needed the most help, got the least… to the shame of all Ireland and all its holy clerics and princely potentates who are hereby sentenced to remember and regret.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com.

The missed opportunity of December 9, 2010. How Prince Charles in an instant lost the chance to show his stuff and wow us all!

by Dr. Jeffrey Lant

The telling picture flashed round the globe and within minutes was on the front page of every newspaper on earth:: Prince Charles in black tie… his Duchess of Cornwall, the unmistakable and little loved Camilla, dripping a king’s ransom in ice. Their car under attack and no support from the majesty that doth hedge a king. Charles looked startled; Camilla was clearly frightened… in that picture flashed round the world.

What had happened?

Outraged students held the Christmas-party bound royals at bay. Their beef? A substantial hike looming in student tuitions… and an acute desire to drive home their point to the fiscally intransigent Cameron government.

The students didn’t know the prince and Camilla were coming their way; the prince’s escort apparently had no knowledge of the protesting students. Moreover the prince had no inkling that the raw material for an historic encounter was at hand… if he would only reach out and grab it.

This, then, is the tale of a hapless prince, a lost opportunity, and a moment, if played differently, when these royals could together show his subjects the grit and empathy of the prince and that Camilla was more than clotheshorse and bedmate. That she was the fit consort for a brave king who reached out and did not fear his people.

But instead, the car was rocked, to the consternation and concern of its passengers and their security detail. Worse, the Duchess was poked by what was apparently a tree limb, in a very ungallant and un-English way. (Speculation immediately suggested that her window was open so she could have a cigarette). After a brief kerfuffle, the grumbling students were pushed back and their royal highnesses moved on, to arrive quite fashionably late at their soiree… the chance of a lifetime now lost forever.

What should have happened instead.

“Give me the lucky man,” the Emperor Napoleon Bonaparte once said. Charles, prince of Wales, has not been lucky. True, he seemed fortune’s prince when he married the shy girl who became the most glamorous woman on earth. But, as we all came to know, as he uttered his wedding vows, he well and truly loved another. “Three in a bed” was hardly the formula for a captivating prince.

In due time, he got the woman he loved…. but discovered she came with a mountain of (no doubt Louis Vuitton) baggage. His people wished he would lead them to higher aspirations than the cultivation of organic vegetables and designer voles for his pampered barn owls. Then, not seeing a drop of panache or allure from his royal highness they turned expectant eyes upon the Prince William, the next heir, who in a hunky package with his eye-catching mate Kate promised so much more. Poor hapless Charles, dull as dishwater, bore of empire.

However, fate’s a funny, unaccountable thing… and as Charles’ limousine rolled through London wide-grinning fate was planning an encounter for the prince, an encounter and an opportunity to change perception and make this ennuye royal of more than 60 tired years the cynosure of every eye… and a hero to boot.

The rambunctious students were there… ready with anger and epithets. These were the raw material this prince needed for his ascension. The more raucous they were, the more threatening, the greater the daring and bold courage to face them, the better. Remember, this prince has layers and a lifetime of dullness to shake off.

The students threaten the car and its occupants. These occupants are startled… but Charles, the prince of empire, understands that fate is honoring him. First reassure Camilla, who understanding the stakes for them both, nods. He tells his driver and security detail to notify his party hosts that he requires, in 10 minutes, a room in which to meet a delegation of the grumblers.l

He tells his security detail to select 10 of the most vociferous… and advise them the prince invites them to meet with him and say their piece.

His security detail is alarmed, jeremiads and stern looks at the ready. The prince must be protected… but he says,”A prince must never fear his people not least when they are roiled so.”

He meets with the students… who, at first more angry than well meaning… come replete with insults and skepticism. But a prince can charm, even this one.

He begs a favor.

Having met with these folk, having assured them of his particular interest in their plight… he asks them, as a boon, to return to their colleagues and report that he will visit them in 5 minutes if they were be calm, welcoming to him — and his wife.

By now, every alarm bell in the empire is tolling. Every newspaper on near-by Fleet street is alert with every journalist en route. By now there is pandemonium as the prince, holding Camilla by the hand, strides, smiling into the midst of the astonished students. Simply he says, “I am here to listen” as a million camera flashes illuminate the night and transform his reputation, the people’s prince at last., a nation proud of him and beaming!

But this is might-have-been.

In reality this moment tailor-made to be seized and shaped by a prince yielded a very different picture… of an unappealing, clueless heir… and the wife who brought him personal comfort but diminished stature. She, desiring the respect and even love of a great people, might have hazarded more for her tabby cat mate. But he bound by rules, tradition, and the weight of listless years, did nothing more than squeeze her hand and advise their driver to continue.

All the while, fate sat with its wide-grin and mischievously scrutinized a prince and the great opportunity he lost forever and ever. Sic transit gloria mundi.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant’s 18 best-selling business books, go to jeffreylant.com His book Insubstantial Pageant: Ceremony and Confusion at Queen Victoria’s Court was the result of being the first American to gain access to the Royal Archives at Windsor Castle. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Commission AutoPilot -> http://www.SuccessClicks.com/?rd=ea8LbmL4

‘I wonder who’s kissing him now.’ Marine Commandant General James Amos’ inconvenient jeremiads on ‘Don’t ask, don’t tell.’

The winds of change are blowing through the military establishment. It is clear that openly gay service personnel are an inevitability and that “Don’t ask, don’t tell” is on its way out.

These days Defense Secretary Robert Gates, a man trusted by both political parties and the service chiefs, has a message for them all: if we are to manage the end of “Don’t Ask, don’t tell” the way we want it… we had best act quickly before the civilian courts step in and tell us what to do. Change is inevitable, he says, but handling it our way is not.

Right now, various judges, their itchy fingers and intrusive court orders at the ready, are giving the military time to sort out their own house. But the clock is ticking… ticking.

Secretary Gates reminds all that “Don’t ask, don’t tell”, that invidious, unconstitutional, discriminatory policy that has kept military gays locked firmly in the closet since the Clinton Administration is moving inexorably into the scrap heap of history’s lousy ideas. He aims to be on the right side as inevitability unfolds.

Chairman of the Joint Chiefs of Staff Admiral Mike Mullen knows it, too. He’s on board with the new political realities as are all savvy officers who can see the way the wind blows.

But, conspicuously brand-new Marine Commandant James Amos is not. To the increasing embarrassment of the military establishment, General Amos has become a fountainhead of notoriously unpersuasive insipidities on the subject:

One by one, the panjandrums of the military have thrown in the towel and taken up the new party line, admitting that gays (imagine!) have been serving, are serving and will serve in every service with distinction… what is the big deal, after all?

General Amos, new kid on the block, Bourbon-like, has learned nothing and forgotten nothing. Bourbon-like he has now become the problem… and you know what happened to these clueless French monarchs.

If his military brethren have weakened and strayed, he most assuredly has not. Why just the other day he uncorked this sour vintage, designed to frighten Marine parents everywhere:

“I don’t want to have any Marines that I’m visiting at Bethesda (Naval Medical Center) with no legs be the result of any kind of distraction.”

This, of course, is demagoguery of the worst kind… seeking to support an outmoded policy through fear mongering. It defines the man’s approach to this issue. If he cannot have victory, he can at least have the last word. (But there is that in him which feels that even now, against all odds, he can still have victory. After all he is a Marine… and that is enough.)

Should we abolish “Don’t ask, don’t tell,” he emphasizes, your Marine son, who needs to focus on winning the engagement and staying alive, could well face and would have to respond immediately to unwanted sexual advances from deviate members of the corps who could use war to get sex. Thus, instead of moving against the enemy, your comely lad would be distracted… even unto the ultimate sacrifice.

“I wonder who’s kissing him now.”

In 1909 America danced to and hummed along with a catchy Gilded Age pop tune, “I wonder who’s kissing her now.” This lilting waltz, with changed gender, now appears to be running through General Amos’ fetid mind:

“I wonder who’s kissing him now, I wonder who’s teaching him how? Wonder who’s looking into his eyes? Breathing sighs! Telling lies! I wonder if he’s got a boy? The boy who once filled me with joy, Wonder if he ever tells him of me? I wonder who’s kissing him now.”

Fascinated, revolted, the licentious scene is painfully clear to the general. As the enemy’s attacks intensify, as the enemy moves in, as your son’s full concentration is earnestly required… he has to fend off an amorous corpsman intent on nookie instead of self-protection… and victory. Oh, my.

Imagine, they sleep together. The general cannot forget.

The Marine Corps, unlike other services, houses a pair of people in a room, collegiate style. This, they say, promotes “unity.” Perhaps, as the general worries, too much so. Here’s what he said in November, 2010 in a statement that alerted the politically sensitive to the problem they faced in General Amos:

“There is nothing more intimate than young men and young women ­ and when you talk of infantry we’re talking of our young men ­ laying out, sleeping along side of one another and sharing death, fear and loss of brothers,” General Amos said. “I don’t know what the effect of that will be on cohesion. I mean, that’s what we’re looking at. It’s unit cohesion, it’s combat effectiveness.”

It’s buncombe.

The general says, and no doubt believes with all the power of the last pterodactyl, that men of a certain sexual orientation will during combat do things other than everything they can to stay alive. Does anyone else concur with this lapse of insight and intellect?

Let’s be clear: men, women, gay, straight during combat they will all focus on staying alive, then on achieving the objective. Sexual orientation does not change this truth one iota.

As a result, basing his case on a rancid fallacy, this general of antiquated views and big mouth lumbers on, embarrassing the president, the military establishment, and every thinking Marine; all of them with gay friends and colleagues and absolutely no problem serving with them worldwide.

Then what of General Amos? So newly installed, he has already committed political hara kiri, still walking and too much talking, but of no earthly consequence. The Marine Corps deserves better. Fortunately, in due course, as General Amos keeps talking, they will get it. For such a man with such views has besmirched Semper Fi. And that will never do.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Ultimate Income Booster -> http://www.SuccessClicks.com/?rd=qc32jHQO

‘I wonder who’s kissing him now.’ Marine Commandant General James Amos’ inconvenient jeremiads on ‘Don’t ask, don’t tell.’

by Dr. Jeffrey Lant

The winds of change are blowing through the military establishment. It is clear that openly gay service personnel are an inevitability and that “Don’t ask, don’t tell” is on its way out.

These days Defense Secretary Robert Gates, a man trusted by both political parties and the service chiefs, has a message for them all: if we are to manage the end of “Don’t Ask, don’t tell” the way we want it… we had best act quickly before the civilian courts step in and tell us what to do. Change is inevitable, he says, but handling it our way is not.

Right now, various judges, their itchy fingers and intrusive court orders at the ready, are giving the military time to sort out their own house. But the clock is ticking… ticking.

Secretary Gates reminds all that “Don’t ask, don’t tell”, that invidious, unconstitutional, discriminatory policy that has kept military gays locked firmly in the closet since the Clinton Administration is moving inexorably into the scrap heap of history’s lousy ideas. He aims to be on the right side as inevitability unfolds.

Chairman of the Joint Chiefs of Staff Admiral Mike Mullen knows it, too. He’s on board with the new political realities as are all savvy officers who can see the way the wind blows.

But, conspicuously brand-new Marine Commandant James Amos is not. To the increasing embarrassment of the military establishment, General Amos has become a fountainhead of notoriously unpersuasive insipidities on the subject:

One by one, the panjandrums of the military have thrown in the towel and taken up the new party line, admitting that gays (imagine!) have been serving, are serving and will serve in every service with distinction… what is the big deal, after all?

General Amos, new kid on the block, Bourbon-like, has learned nothing and forgotten nothing. Bourbon-like he has now become the problem… and you know what happened to these clueless French monarchs.

If his military brethren have weakened and strayed, he most assuredly has not. Why just the other day he uncorked this sour vintage, designed to frighten Marine parents everywhere:

“I don’t want to have any Marines that I’m visiting at Bethesda (Naval Medical Center) with no legs be the result of any kind of distraction.”

This, of course, is demagoguery of the worst kind… seeking to support an outmoded policy through fear mongering. It defines the man’s approach to this issue. If he cannot have victory, he can at least have the last word. (But there is that in him which feels that even now, against all odds, he can still have victory. After all he is a Marine… and that is enough.)

Should we abolish “Don’t ask, don’t tell,” he emphasizes, your Marine son, who needs to focus on winning the engagement and staying alive, could well face and would have to respond immediately to unwanted sexual advances from deviate members of the corps who could use war to get sex. Thus, instead of moving against the enemy, your comely lad would be distracted… even unto the ultimate sacrifice.

“I wonder who’s kissing him now.”

In 1909 America danced to and hummed along with a catchy Gilded Age pop tune, “I wonder who’s kissing her now.” This lilting waltz, with changed gender, now appears to be running through General Amos’ fetid mind:

“I wonder who’s kissing him now, I wonder who’s teaching him how? Wonder who’s looking into his eyes? Breathing sighs! Telling lies! I wonder if he’s got a boy? The boy who once filled me with joy, Wonder if he ever tells him of me? I wonder who’s kissing him now.”

Fascinated, revolted, the licentious scene is painfully clear to the general. As the enemy’s attacks intensify, as the enemy moves in, as your son’s full concentration is earnestly required… he has to fend off an amorous corpsman intent on nookie instead of self-protection… and victory. Oh, my.

Imagine, they sleep together. The general cannot forget.

The Marine Corps, unlike other services, houses a pair of people in a room, collegiate style. This, they say, promotes “unity.” Perhaps, as the general worries, too much so. Here’s what he said in November, 2010 in a statement that alerted the politically sensitive to the problem they faced in General Amos:

“There is nothing more intimate than young men and young women ­ and when you talk of infantry we’re talking of our young men ­ laying out, sleeping along side of one another and sharing death, fear and loss of brothers,” General Amos said. “I don’t know what the effect of that will be on cohesion. I mean, that’s what we’re looking at. It’s unit cohesion, it’s combat effectiveness.”

It’s buncombe.

The general says, and no doubt believes with all the power of the last pterodactyl, that men of a certain sexual orientation will during combat do things other than everything they can to stay alive. Does anyone else concur with this lapse of insight and intellect?

Let’s be clear: men, women, gay, straight during combat they will all focus on staying alive, then on achieving the objective. Sexual orientation does not change this truth one iota.

As a result, basing his case on a rancid fallacy, this general of antiquated views and big mouth lumbers on, embarrassing the president, the military establishment, and every thinking Marine; all of them with gay friends and colleagues and absolutely no problem serving with them worldwide.

Then what of General Amos? So newly installed, he has already committed political hara kiri, still walking and too much talking, but of no earthly consequence. The Marine Corps deserves better. Fortunately, in due course, as General Amos keeps talking, they will get it. For such a man with such views has besmirched Semper Fi. And that will never do.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Info Cash -> http://khdfshops.cpc100.hop.clickbank.net

Kids in your life? The Life Letter is for them — and for you. Start yours today.

by Dr. Jeffrey Lant

I knew the late Mrs. John (Elizabeth) Edwards was particularly devoted to her children and family… but when I learned from her funeral coverage that she had left behind a long letter which she had been writing for them over the course of many years, my admiration for the lady rose still more.

In my family we call such a letter, the Life Letter and encourage particularly parents and grandparents to start one as soon as you know a little one is on the way. It will quickly become one of your own most valued possessions… as it will become, in due time, valuable for the kids you leave it to. This article will help you get started with your own Life Letter, the gift of generations, assisting you to create a masterwork.

What is a Life Letter?

A Life Letter is a letter written by you to your children and/or (in due course) your grand children. It is “one-sided” in the sense that you are writing it for your dearly beloved without any expectation that they will either respond to it or even see during your life time. A Life Letter has a specific mission. It is to let the recipient into both your own life… and into theirs from your unique standpoint as parent or grandparent.

A Life Letter is neither a personal journal nor a regular posted letter. Nor is it either an email or random jottings and particular information as found in a baby book. It partakes of certain elements from these genres and types. However, it is very much its own thing, sui generis, as you come to see and enjoy as your Life Letter takes shape over time.

Get going, keep going

For a thing destined to rank amongst the most important possessions of your life, a treasured heirloom, surprisingly little is needed for its creation except for two must have features: the willingness to start creating your Life Letter at once… and an iron-clad determination to keep working at it for the duration of your life. A labor of love it may be… but the work involved is real nonetheless and must be properly organized.

What you need to start today

Before writing a word of your Life Letter, gather what you’ll need:

fountain pen a ream of lined paper a folder with pockets a “writing place”.

A quick word about these items:

fountain pen. Remember, your objective is to reveal yourself through your Life Letter and create a thing of beauty and insight for your family. For this a fountain pen is desirable. However, in recommending this essential tool, I know full well that today copperplate writing is as rare as a hen’s tooth. As such, if you cannot rise to the elegance and style of a fountain pen… make sure you have a typewriter (my IBM Selectric II is a gem) or email.

There are trade-offs here. Your handwriting (execrable though it may be, like my own) is a better indicator of who you are than typed words. Moreover, your Life Letter must be spontaneous and “of the moment.” Typing and email smack too much of deliberation — and business. Unfortunately, too many people today have my problem of illegible scrawling. Thus, for us, while our Life Letter may be less personal if not hand written, it will be infinitely more readable. So, how about a compromise?

If your poor handwriting warrants, write the headings and special notes and salutations in ink. Type the rest. Thus you retain the special bond with recipient that comes with words handwritten.

Proper storage is crucial.

That’s where the folder with pockets comes in. As you write, number the pages and put them away in folders. Each folder must be dated for the time covered… and always kept in the safest place in the house. (Unsurprisingly people who have spent decades on their Life Letters keep them in a safety deposit box, thereby indicating their value.)

Your warm, confiding “writing place”.

When you sit down to “talk” to your children and grandchildren via your Life Letter, you need a warm, inviting, confiding place in which to do it. In such a place you are completely and entirely at home. It should be comfortable… with a family pictures, books, mementoes, a room redolent of cherished memories and always of cherished people.

Here favorite foods and liquids are de rigueur, with stains and spots proving use and personal title. Here shoes are kicked off and shirt collars opened. Here there is always a place for you… and as such the words flow thick and fast as you tell your posterity and record for yourself your journey on this planet… a journey that has brought you to this time and place and which you, no matter how imperfectly, want to share. Such a place is for you and the very carefully selected only, the people you value most and profoundly. They deserve your best… and you must give it to them, for their good and for your own soul’s sake.

Begin today

Most people leave nothing on this globe but their genetic footprints implanted in their successors. You have chosen to leave more, a record of tales and occurrences, of items significant, hilarious, mundane, heart rending.

Start today.

Ready your writing place. Place before you the most challenging item in any writer’s kit… the blank page. Then begin your Life Letter.

Write the date you have commenced on your folder. Write your salutation… and begin. Where? It doesn’t matter for this is a letter. It has a place for everything… and tolerates random disclosures as well as lapses in communication, just as we do with old and valued friends who, loving us, abide our infirmities and inefficiencies, too.

And if such lapses occur, don’t blame yourself, no matter how long it has been since you have written in this lifelong epistle. Simply pick up your pen and begin again. Your reader, your flesh and blood, will be fascinated by whatever you share, for in sharing yourself so you not only fill gaps in their personal intelligence… you illuminate and reveal their own lives. Begin this voyage now for you have much to tell:

Heureux qui, comme Ulysse, a fait un beau voyage. — Joachim du Bellay.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant’s is also the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Info Cash -> http://khdfshops.cpc100.hop.clickbank.net

The lubricious dreams and lurid fantasies of Senator John McCain

by Dr. Jeffrey Lant

To be blunt, Senator John McCain (R-Arizona) is making a fool of himself around the issue of gays in the military. His comments before the Senate Armed Services Committee the last few days have been an embarrassment, to himself and to the nation. In brief, his argument goes like this: ‘We don’t want ’em, we don’t want ’em, we don’t want ’em, see?’

McCain, of course, is on the wrong side of what is rapidly becoming a total and complete non-issue. As McCain should know (though he was a notoriously lazy student) the tides of history are determinant. And history is rapidly wrapping up the details on this issue.

Gays will serve in the military (as they always have from the time of the first army on this planet).

Gays will deliver good service. Many will be wounded. Many will die. Some will be dismissed… but dismissed for poor service, not bedroom gymnastics.

Gays will marry their same-sex partners in weddings which will feature snazzy uniforms and an arch of sabres. One day one such veteran will be Chairman of the Joint Chiefs of Staff… and she and her partner will get an engraved silver salver from the president on the occasion of their 50th wedding anniversary. They may even be designated the “People of the Year” by Time Magazine. Stranger things have happened.

Any sensible person can read these tea leaves. They are clear, certain, irrefutable.

So, why is Senator McCain so adamant? There is surely something going on here, something more than meets the eye. Could it be this….

When Senator McCain gets in his car to go home at night, is he brainstorming ways to defend his outmoded views? Is he coming up with good reasons for obstructing from active service patriotic Americans merely because they choose to love in their own way?

Is he finding the defense he needs to justify why the military spends millions of dollars on television ads, telling fine, young Americans the services want them… then tossing them out because of their genetic orientation?

In short, is the senator thinking of how to defend opinions most of his fellow countrymen regard as antiquated and embarrassing?

Or is he visualizing, tormented, the lithe young bodies from every service locked together closer than Rodin’s classic statue, “The Kiss”? Titillated, revolted, is John McCain wrestling with his own demons?

What did happen in the Hanoi Hilton all those many years ago when the handsome young McCain, not yet a hero or presidential candidate, was thrown together with other young prisoners all with normal appetites and no “suitable” way to satisfy them? No one has ever asked the Senator… no one ever will; he’ll go to his grave without comment, with a vow of unbreakable silence.

Perhaps this speculation is unfair… but one must ask why he is so vehement about an issue whose inevitabilities are clear and in which there is absolutely no benefit for McCain or America in his remarks. In short, is this the politics of the personal, a man wrestling with suddenly insistent, unsettling memories? I cannot say, but the question for a public servant whose views impact both on those worldwide who are serving and who wish to serve, is most pertinent.

McCain vs the military establishment

The president is in an uncomfortable corner and has worked the senior military establishment to get out of it. Obama probably got 94% of the gay vote and in these meager days he and the Democratic Party wish to keep these absolutely essential voters who have repeal as their price.

So the president has made it clear to the chairman of the Joint Chiefs of Staff, the secretary of defense, the general who commands the army in Europe and the Pentagon’s general counsel that “don’t ask” must go… and swiftly so.

Thus McCain found himself, though one of the senators with the very closest military ties, arguing the matter publicly, tersely, tensely, with all his particular buddies, these military poobahs. They might be opposed to the coming policy, but they are military men and they will follow orders and complain quietly, while saying “yessir.”

And McCain? “I remain concerned as I have been in the past, and as demonstrated in this study, that the closer we get to service members in combat, the more we encounter concerns about whether ‘don’t ask, don’t tell’ should be repealed.”

The senator referenced a new Pentagon survey of 115,000 active-duty and reserve service members. This survey found that 70 percent believed the impact of “don’t ask” on their units would be positive, mixed, or of no consequence. In other words, the movement has gone from “don’t ask, don’t tell” to “who cares”? As is right and proper. McCain, however, cites the 30 percent opposed and stakes his case, wrongly, on them. He is now the champion of a discriminatory policy whose time has come, and gone. There is nothing missing in this Arizona version of Don Quixote, the man who dreams his impossible dream.

A hint why McCain’s archaic position is moribund

In today’s Boston Globe (12/3/10) there is a brave little letter from 19 year old Joshua Rogers, of Taunton, Massachusetts, a gritty town of better days. Joshua and his words are why McCain will lose on this issue, so pivotal for Joshua… so embarrassing and, yes, silly for McCain.

Joshua, determined to stand by his man, writes: ‘I am gay. I have survived through torture, hate, bias, and oppression. .. My boyfriend is in the ROTC, and plans to pursue a military career. I have accepted this, but not the pain that I would be forced to go through if I won’t be able to visit him, talk to him, hug him, be with him.’

‘If we have to hide everything, just so he can pursue something he believes in for everyone he wishes to protect, it would be truly disappointing.’

Joshua, it would be far worse than a disappointment for you… it would be a palpable diminution of our national freedoms and traditions. However, Joshua, consider this: you are the future… you and all the good people of this great nation who to defend their liberties must defend yours. Senator McCain, once a hero of these liberties, now works hard to diminish them. That’s why you, Joshua, and not Senator McCain are the hero today.

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is a speaker, consultant, well known marketer and the author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Surveys Paid -> http://www.SuccessClicks.com/?rd=mz7G0adY

How to keep Christmas well in your heart throughout the year

by Dr. Jeffrey Lant

“and it was always said of Ebenezer Scrooge, that he knew how to keep Christmas well, if any man alive possessed the knowledge. May that be truly said of us, and all of us! And so, as Tiny Tim observed, God bless Us, Every One!”

The words, of course, are from Charles Dickens’ masterful “A Christmas Carol” published in 1843, a present the world gratefully rediscovers each and every year. They remind us that Christmas, to be Christmas, must be about magic and memories, remembering both those who are with us and (especially) those who are not.. Christmas this year, as every year, began for me by unpacking my little electrified tree. It is battered now and bears its many bruises proudly if carefully.

All at once, I give way to memories insistent, vivid, one tumbling over another. The box opens and recollections of one year of my life after another pour out. First, I remember the day my grandmother gave me this marvelous present and how she solemnly told me to take good care of it, as she had done.

I agreed to do so, little knowing the significance or the power of what I promised. Now I know, for this year I am older than she was when she gave it to me… and I now ponder who, in due course, I must present this tree to and who will keep the faith of generations with me. You see, I have arrived at the stage of life when Christmas is far more about who I shall give to… rather than who will give to me.

It cheers

My little tree (circa 1935), just 16 inches tall, literally bubbles with colorful cheer. It is called a bubbler because its bulbs not only light up and glow… but one after another they bubble, except (some days) the one at the very top which, eccentrically,often fails to bubble at all. Moreover, when one bulb goes out…. they all go out which means a patient review of all. However, I wouldn’t have it any other way. Age means appreciating even flaws, for they, too, are a part of the whole.

Because I am an historian and like many such have a tendency to collect and keep for a lifetime, I have been designated by my extended family as the “keeper”, the one it is safe to leave with the mementoes we all agree are important, but which no one but me wants to take care of. Once the bubbler tree is set up, other boxes must be opened… and they can only be opened when there is sufficient time to pause, remember, reflect, and again and again be seized by their heart-tugging memories. One cannot rush this process for the memories will not be denied. They are forever bittersweet… featuring as they do those loved and gone before. Yes, one must have sufficient time for them for the memories that cascade at this time of the year are always vivid, poignant, rich… with new meanings that come as I age.

I smile, for instance, at a styrofoam bell given to me (as to all class members) by Mrs. Eigenbraugh, my third grade teacher. This ornament, a liberty bell, features my teacher in a stately formal pose. She looks at me as the dedicated prairie teacher she was. The autograph reads simply “Mrs. Eigenbraugh, 1955.”

I am older now than Mrs. Eigenbraugh was then… and I clearly see her at her desk dutifully, carefully signing each gift in her copperplate hand. She no doubt paid for these herself… and gave them as a small memento of her and the season… little thinking that I, a half century later, should be so moved at her gift… or her conscientious generosity. Do teachers give as much today?

Just one left

I was born in 1947 to young parents who had, in those post war years, few dollars and sky-high aspirations, with days and energy to spare. Like everyone else in the neighborhood they had a young child, part of that baby boomer wave. For him, they bought a box of colored glass ornaments which I broke one by one by getting in my petal powered red car, pushing it backwards across the living room… then running car into Christmas tree… full speed ahead. No one seemed to mind. We were young, and we all had time and youth to spend without care.

Now I hold that glass ball in my hand, of faded purple hue. It, along with my father and I, are the survivors of this tale. And now this glass ornament, once so little valued that we all laughed every time I, with my running feet and determined glint, scored a direct hit… now this glass, I say, is precious and deeply valued as a memento of youth, both my parents and my own, and of the beautiful dark-haired woman whose carefree laughter and love are as clear in this ornament as if it were a crystal ball. She told me to take good care of this for there could never be another… I have and I will. And in time I shall ask of another what she asked of me: to remember…. and to take good care. For I am entitled to that as well., having well and truly kept the promise.

Remember and reconnect

Each year about this time, I set out to reconnect with someone from my past with whom I have lost touch, the way one does. Sometimes I succeed in this task; sometimes I don’t. When I do… I make a point of writing them a memorable letter… about how important they are to me… and how well and what I remember. Such letters in a lifetime are rare to write and rarer still to receive. I am pleased to say they always stimulate a similar letter in response. That letter is always amongst my best Christmas presents. As such I place it carefully among my other treasured gifts and mementos and savor them as, each year, I take them out and let memory hold sway. Thus, with the help of my dearly beloved, I keep Christmas in my heart all year long, like the better, reformed, wiser Ebenezer Scrooge.

And so I say to you: God bless us everyone and every loving memory of yore. They make us what we are and remind us, lovingly, of where we have been and the people who have helped us along the way in so very many ways.

Merry Christmas!

About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Fr. Lant is a well known speaker, consultant and author of 18 best-selling business books. Republished with author’s permission by Daniel Fischer http://SuccessClicks.com. Check out Painless Traffic -> http://www.SuccessClicks.com/?rd=kd3QunmX